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Write your own introduction

Submitted by Jeremy Nicholas on May 26, 2010 – 6:11 pm7 Comments

As well as speaking for a living, I often act as the MC or compere at an event.

It’s not rocket science. I  tell people where the fire exits and toilets are located and glare at them until they switch their mobile phones to silent.

Then I pop up in between speakers, make a few light hearted comments, based on what they’ve said.  I always challenge myself to think up new comments for each event, based on what the previous speaker has said.

That way,  people think, ‘what he says isn’t brilliant, but at least he’s made it up today, and it’s specially for us, so we’ll give him the benefit of the doubt and they clap and maybe even pretend to laugh.’

At least I think that’s what they’re doing.  It’s so hard to focus when they start throwing things.

There was an episode of Friends, where Ross made a list of five celebrities who Rachel would allow him to sleep with. It was  like a Get out of Jail Free card allowing him to crack off with someone famous, without risking his relationship.  Off the top of my head I remember that Uma Thurman and Winona Ryder were on the list, along with Elizabeth Hurley and an ice skater. Possibly Michelle Pfeiffer as well, but that might have been on Chandler’s list. Anyway that’s not important. What is important is that he’d laminated the list.

By covering the list of his five chosen women, he’d set them in stone. He could carry that list around in his pocket without it getting creased. It meant he could have that list ready at all times, just in case Winona or Liz were down the laundrette. He could produce it triumphantly and claim his reward. Maybe after hearing his chat up lines about dinosaurs and robotic dancing, they would decide to forgo the chance of a bit on the side with a fossil hunter, in favour of a return to Beverley Hills, but at least he had the card with him.

And so we come to the point of my story.  You’ll be glad to hear that there is one, and you haven’t read this far for nothing.

When I speak at an event, I hand the host a laminated cue sheet. On it I have typed my introduction. This is how I would like to be introduced. It does not vary. It is always the same. I know if off by heart. I can make sure that the MC  gives me just the right build up.

My laminated introduction takes away the wildcard element.  Occasionally I’ll be introduced as Jeremy Nichols or Nicholson, but at least the bulk of what I want them to say will be correct. You can’t cater for hosts who are stupid, sloppy or have forgotten their reading glasses.  But at least you’ve given yourself a fighting chance of getting off to a flying start. I think of my laminated introduction as a golf tee.  I may end up playing in the rough at various points during the next hour, but at least I know my opening shot will be off a raised tee, giving me every chance of hitting it straight down the middle.

But how many of my speaking colleagues have a printed introduction which they hand to the compere at an event? In my experience it’s less than half, which I think is a disgrace.  OK you don’t have to have it laminated, that’s just me . I get nervous before speaking and often spill things!

As the host of events, I’ve lost track of the number of speakers who say they are happy to be introduced however I see fit.  Worse still they hand me their biography and want me to pick something out of that! I give them a chance to get off to a flying start and they don’t take advantage.

Here are a few comments from speakers  who I’ve asked how they want to be introduced to the stage:

*Just say I’m a Marmite speaker, you either love him or hate him.  (really? I hate you already)

*Just say he’s written a couple of books and he speaks all over the world.   (no kidding, you’ve written some books, whoopee do)

*Just say he’s a professional speaker who is well known in business circles. (you’re well known? Maybe I don’t need to say anything?)

One speaker at a recent event,  who had no printed introduction, handed me a few handwritten lines, scribbled onto the back of a flyer. There were a couple of very good points, which made me think his talk would be brilliant. Unfortunately, he mentioned those very same points in the first minute of his talk.  The audience must have thought, yes we know that mate, the compere just said that.

I hope he didn’t see me roll my eyeballs into the back of my head. But I think he did.

Avoid the hazards and the rough with your opening shot. Write your introduction out on a sheet of A4. And if you really want to make my day, stick it in the laminator.

There’s a lovely laminator here.

Jem  – pulling out what’s left of his hair- 26th February 2010    London, England

7 Comments »

  • Mark Lee says:

    As long as your intros don’t take as long to get the point Jeremy! ;-)

    Great advice and I love the tip about having a laminated intro that you can reuse.

    I invariably pass hosts a written intro – for much the same reasons as you. Also there some things they may know about me that I’d prefer that did not find their way into the intro! Sometimes they add these in anyway. And yet if I added a note asking them specifically to avoid mentioning something, that would focus their attention on it with the inevitable consequence.

  • Graham Jones says:

    I’m with you on this on Mr Nicholson, sorry, Mr Nichols, oh I must put my reading glasses on…ah well…no doubt he knows who he is…..yes, I’ve been introduced like this (well not with the Nichols, Nicholson error, but you know what I mean).

    I have a laminated intro as well…but even that doesn’t always work. One MC put it down on the table on the platform, upside down and then couldn’t see it (under his coffee…he presumably thought it was a nice shiny table mat…!).

    I’m thinking we should all get our intros recorded (know any good voice over artists?) and then the AV people merely have to play the right one…..ah, OK, another potential problem….

    Throughout the meeting industry we are faced with speakers who have no proper introduction thought out, MCs who can’t actually MC and AV people who are sometimes, well, less than “present”.

    Your advice should be taken by anyone wanting to minimise the impact of these three potential problems. A clearly printed, preferably laminated, introduction is an essential component in any professional speaker’s toolbox.

  • admin says:

    I would expect nothing less from professionals like Mark and Graham. Well done guys. Together we can laminate the world of speaking, whether they want to be laminated or not.

    Jem – celebrating a long hard angry blog by dancing with his wife to the Smiths- This Charming Man. (I would go out tonight, but I haven’t got a stitch to wear.)

  • Brian Boyle says:

    It’s a fantastic idea to have your intro ready and it is the ONLY way to start off. What a lot of people do is explain what they are going to talk about which is essential to peak the interest in the subject but very few people use this opportunity to say why it is relevant.

    Tell them WHY it’s important and why they shouldn’t fall asleep or spend the next forty minutes biting their nails or wondering will the pretty blond lady two rows in front be in the bar later on!!

  • admin says:

    Very true Brian. It’s clearly the only way to do it, yet I’m still banging my head against the wall, trying to get speakers to give me a proper intro.

    Jem

  • Uma Thurman was like a thousand times drop dead gorgeous when she was still younger..~:

  • Amy Morris says:

    i seen Uma personally and she is quite a tall lady,.-`:

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